Examples, Google Ads

Google Ads – Ad Groups Explained

A 90-second read.


Referring back to our dictionary, an ad group is a single set of adoptions run against a specific set of keywords in Google Ads.  They are used to keep your Google Ads account organized.

But what exactly does this mean and what does this look like?

Google Ads can be a little confusing at first, but once you understand them, it is quite simple.  Ad groups are essentially used to keep you Google Ads account organized and easy to use.  A well-organized account is a big key to the success of Google Ads.

ad group

The image above is a great diagram that shows the structure of Google Ads.  Ad groups are typically grouped by a common theme.  For example, they are separated by different products or services.

In the above example, if Maria had not separated Denim and Vest into different ad groups, all traffic from those ads would be directed to the same landing page.  Ideally, we want to direct users to a landing page relevant to what they are searching for to increase the likelihood of conversion.

Imagine if you were searching for vests when you clicked on the ad you landed on a page with both vest and denim jackets.  Now imagine you landed on a page that only displayed jackets, which one do you think you would be more likely to make a purchase?  Definitely the second!

Keeping your ad accounts nice and organized also allows you to easily allocate or reallocate budgets as you see fit.

Google Ads are a great way to increase business with amazing ROI when done correctly.  In my opinion, the cost of Google Ads is going to increase significantly over the next several years as more businesses enter the market the price will increase.  I believe TV commercials are basically dead (who doesn’t pick up their phone when commercials come on?)  Once all these advertisers start buying into Google and Facebook ads the cost is going to skyrocket.  If you aren’t investing in Google Ads now, I strongly suggest you start!

For help getting started with Google Ads, be sure to contact us!


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Jason Puckering
jason@elvtdmarketing.com
416-522-4407

Tracy Swinscoe
tracy@elvtdmarketing.com
813-820-2783

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