A 9-minute read. Facebook is such an exceptional and powerful advertising platform for businesses and brands of all sizes. However, so many people find it to be intimidating, which is probably why you are reading this! I don’t blame you and I dont blame anyone at all, the platform can be superoverwhelming. There are SO MANY OPTIONS to choose from. There are SO MANY EXPERTS proclaiming their strategy is the one to use(and they probably …
A 4-minute read. So many people are confused when you start talking about advertising with Facebook and Instagram (“New world” advertising). People are still obsessed with the idea of TV commercials, magazine ads, billboard ads and outdoor media. The problem with traditional advertising is that it is massively overpriced! Barely anyone pays attention to TV commercials anymore, they tend to pick up their phones once the commercial airs. I actually don’t think a single person watches TV …
A 90-second read. Referring back to our dictionary, an ad group is a single set of adoptions run against a specific set of keywords in Google Ads. They are used to keep your Google Ads account organized. But what exactly does this mean and what does this look like? Google Ads can be a little confusing at first, but once you understand them, it is quite simple. Ad groups are essentially used to keep you Google Ads …